Legend Holding Group Hosts 212 Global Strategy Launch In Dubai

Dubai (PlantAndEquipment.com) - As part of the next stage of the off-road brand's Middle East rollout, Legend Holding Group, an authorized distributor of the Chinese off-road vehicle manufacturer 212 in the United Arab Emirates, held the 212 Global Strategy Launch Event in Dubai with the company's worldwide team.

Two Middle East-specific models, the Falcon and Pioneer, were on display at the Dubai event. Additionally, test-drive preview cars were given out in advance of the brand's formal store opening in the city later this year.

Legend Holding Group, which is headquartered in the Jebel Ali Free Zone, has over 20 years of expertise providing automobile distribution and services across the area.

To support the brand's regional expansion, the business has announced that a full retail and aftersales network is being built. This network will include a dedicated parts center, local technical teams, and customized warranty and financing programs.

Legend Holding Group and the 212 brand announced intentions to keep growing across the Middle East after the Dubai launch, with more localization, retail development, and customer support infrastructure serving as the cornerstones of their regional strategy.

The 212, which debuted in 1965, is regarded as China's first off-road vehicle to be independently created.