Immersive Experience, Shared Success

Dubai (PlantAndEquipment.com) - At the end of September 2025, SDLG hosted its Third Global Partners Convention in China’s Linyi, Shandong Province, under the theme Immersive Experience, Empowering Value, Shared Future.” The event coincided with the grand opening of SDLG’s new Customer Experience Center and brought together close to 1,000 participants from around the world. Delegates engaged in discussions on innovation, cooperation, and sustainable development, underscoring SDLG’s growing global influence as a leading enterprise in China’s construction machinery industry.

Strategic Vision for Global Growth

In his opening speech, Lingong Group Chairman Wang Zhizhong reflected on the 19-year partnership with Volvo CE, noting that it had provided invaluable technical and managerial support while strengthening SDLG’s global reputation through independent operations and a dual-brand strategy.

Explaining the amicable separation from Volvo CE, Wang said the decision arose from intensifying domestic competition, global industry restructuring and the two companies’ respective needs for independent growth. “Independent operations aim to achieve long-term development,” says Wang.

With greater autonomy and decisionmaking efficiency, SDLG is now positioned to compete directly with international brands. He added that the company already holds strong advantages in product technology, manufacturing, management, artificial intelligence, and information systems, giving it the capability to stand alongside global competitors.

Looking ahead, Wang outlined a globalization strategy centered on “comprehensive advancement, targeted breakthroughs and a new framework for internationalization.” This plan focuses on expanding overseas networks, reforming organizational systems, localizing talent and deepening financial globalization. The goal is to move from market internationalization to corporate internationalization and to establish a global SDLG operation of comparable scale within five years.

Wang Zhizhong, Chairman of Lingong Group

Wang reaffirmed Lingong Group’s broader strategy of strengthening traditional product lines while expanding into new strategic sectors. He highlighted the pursuit of “product clustering, technological modernization, efficient management and corporate internationalization.” With unified coordination across subsidiaries and balanced focus on domestic and global markets, the Group aims to achieve revenue exceeding RMB 100 billion by 2030.

Advancing High-Quality Development

In his keynote address, SDLG General Manager Wen Degang analyzed current market trends and set out the company’s five-year roadmap. He emphasized that under the goals of carbon neutrality, electrification and intelligence represent the clear direction of the construction machinery industry, while the restructuring of global markets presents valuable opportunities for Chinese brands.

Guided by Lingong Group’s strategic framework, SDLG will focus on six key areas: reforming internal systems, strengthening overseas platforms, expanding international channels, enhancing product offerings, improving service quality and developing its international brand.

Wen Degang, General Manager of SDLG.

“SDLG pursues breakthrough operations and leapfrog progress in its global strategy, creating full-value chain competitiveness and sharing growth dividends with partners,” says Wen.

Recognizing Global Partners

To honor partners who made exceptional contributions during 2024 and 2025, SDLG hosted a Global Partners Awards Ceremony featuring categories such as “Partners in Adversity,” “Outstanding Contribution” and “Best Partner.” The awards reflected SDLG’s philosophy of “valuing partners as close friends and pursuing win-win cooperation.”

Several international clients shared their experiences at the event, praising SDLG’s product reliability, service responsiveness and localized support. Their remarks reaffirmed SDLG’s position as a trusted partner in the global market.

Intelligent Manufacturing in Action

In the afternoon, guests took part in an immersive visit to SDLG’s intelligent factory, experiencing first-hand the precision and efficiency of its digitalized production lines. In the exhibition area, more than 120 machines were displayed across distinct zones, presenting SDLG’s traditional product range, new energy equipment and intelligent solutions for multiple operating environments.

Dynamic demonstrations simulated real-world conditions, highlighting powerful performance, precise control and seamless coordination. The displays received enthusiastic praise from attendees, showcasing the company’s integration of technology and craftsmanship.

Experience Center Launch

That evening, SDLG officially opened its Customer Experience Center with a spectacular light show. Designed as a multifunctional space for display, interaction and communication, the center marked SDLG’s strategic transformation from product manufacturing to value services. It serves as a bridge for deeper global engagement and as a showcase for SDLG’s achievements in intelligent, green, and international development.

Following the launch, guests witnessed a series of live demonstrations that vividly illustrated SDLG’s advanced solutions for large-scale construction, compact operations, new energy and intelligent control. Each presentation highlighted the company’s strengths in efficiency, reliability, and innovation, demonstrating how advanced technologies enhance performance, reduce costs, and improve sustainability.

Building a Reliable Future

The success of the Third Global Partners Convention and the inauguration of the Customer Experience Center marked a new chapter in SDLG’s journey toward high-quality global development. Through its focus on intelligent manufacturing, green transformation and international expansion, the company continues to embody its brand promise of “Reliability in Action.”

From comprehensive mining systems to autonomous intelligent equipment, SDLG provides efficient, clean, and safe solutions that empower customers worldwide. By deepening global cooperation and driving innovation, SDLG remains committed to creating a smarter, more sustainable, and more connected future for all.