Hitachi To Rebrand As LANDCROS

Dubai (PlantAndEquipment.com) - Starting in April 2027, Hitachi Construction Machinery will change its name to LANDCROS. This is a big change in the company's identity and long-term plans.

The new name shows that the firm wants to move beyond making traditional equipment and start offering smart, networked, and eco-friendly solutions for the mining and construction sectors.

With the LANDCROS brand, the firm wants to be seen as a tech-savvy partner that uses AI, data analytics, and digital technologies in its machines. The change is meant to boost production, cut expenses, and make the environment better.

With its extensive dealer network and global customer ties, LANDCROS will focus on changing the way customers feel about the company by combining stability with new ideas.