Michelin Names Cedric Binoit To Lead MENA Operations

Dubai (PlantAndEquipment.com) - Michelin has appointed Cedric Binoit as Managing Director and Vice President of Marketing & Sales for the Middle East and North Africa. Based in Dubai, he will oversee the company’s growth strategy, customer-focused innovation, and sustainability efforts in the region.

Binoit has more than 25 years of experience with Michelin, holding leadership roles across marketing, sales, HR, finance, and supply chain. The company said his appointment underscores its commitment to aligning global expertise with local market needs in MENA.