Driving Saudi Arabia’s Sustainable Transportation Future

Juffali Commercial Vehicles (JCV), a division of E.A. Juffali & Brothers, has been a cornerstone of Saudi Arabia’s commercial vehicle industry since 1974. As the Kingdom’s sole local assembler and distributor of Mercedes-Benz commercial vehicles and an authorized distributor of Mitsubishi FUSO, JCV offers a comprehensive lineup of trucks, buses, trailers, and applications designed to fulfill the needs of various industries— from logistics and construction to municipal and passenger transport.

JCV’s heritage began with a strategic partnership with Daimler AG in 1974, leading to the establishment of the National Automobile Industry (NAI) plant in Jeddah. This pioneering move facilitated the local assembly of Mercedes-Benz commercial vehicles, marking a significant milestone in Saudi Arabia’s industrial development and transportation infrastructure.

In 2024, JCV’s operational excellence was celebrated at the ELITE Class MENA Awards, where the company earned eight honors, including the title of Top Mercedes-Benz Trucks Distributor in the Region. These accolades highlight JCV’s ongoing dedication to product quality, customer service, and technological innovation.

Embracing Sustainability: The Mercedes-Benz eActros

In alignment with Saudi Arabia’s Vision 2030, JCV made headlines with the launch of the Mercedes-Benz eActros at the EV Auto Show in Riyadh. This historic debut marks the arrival of the first battery-electric Mercedes-Benz truck in the Kingdom, ushering in a new era of sustainable urban logistics.

“The launch of the eActros in Saudi Arabia marks a major step toward sustainable transport and reflects our strong alignment with Vision 2030,” says Heiko Schulze, CEO of Juffali Commercial Vehicles. “We’re proud to support our customers in adopting cleaner, smarter fleets without sacrificing reliability.”

Equipped with a 336 kWh battery that offers up to 300 km per charge, the eActros is designed for zero-emission transport. Safety is also crucial, and it features systems like Stability Control Assist, Lane Keeping Assist, Active Brake Assist 5, and an Acoustic Vehicle Alert System to enhance urban driving conditions.

“At JCV, we build long-term partnerships through exceptional service and a commitment to local development,” says Schulze.

While spearheading the charge in electrification, JCV continues to deliver strong solutions across Saudi Arabia’s diverse transportation sectors.

Key product offerings include:

• Mercedes-Benz Actros – the industry benchmark for long-haul freight and infrastructure support
• FUSO Canter – perfect for agile, last-mile urban deliveries
• MCV Buses – comfortable and efficient transportation solutions for both public and private passengers.
• JCV’s vehicles are supported by a comprehensive after-sales support network, which includes:
• Maintenance contracts tailored to fleet needs
• Nationwide mobile service units
• Availability of genuine spare parts
• 24/7 roadside support
• Continual technician training to maintain high service standards
• Investing in Local Talent

Beyond vehicles and services, JCV is shaping Saudi Arabia’s transport future by investing in its people. In partnership with Elevatus, a leading AI-powered recruitment platform, JCV is optimizing talent acquisition and strengthening its Saudization strategy.

This initiative supports the Kingdom’s youth and labor market while enhancing JCV’s internal capabilities, ensuring that innovation, performance, and national pride remain central to the company’s operations.