Sinoboom MEA Strengthens Middle East Footprint With Exclusive Saudi Arabia Dealership

Sinoboom, a global manufacturer of aerial work platforms and access equipment, has further strengthened its Middle East growth strategy with the appointment of Al Marwan Machinery as its exclusive authorized dealer in the Kingdom of Saudi Arabia.

This strategic partnership marks an important milestone in Sinoboom’s continued expansion across the Middle East, Africa, and emerging markets, reinforcing the company’s long-term commitment to serving one of the region’s most dynamic and rapidly growing economies.

Al Marwan Machinery, which already represents Sinoboom in the United Arab Emirates and Oman, now extends its regional coverage to Saudi Arabia. The company brings extensive industry expertise, a strong customer base, and well-established after-sales capabilities. Al Marwan operates regional offices and dedicated service workshops in Riyadh and Dammam, supported by mobile service units across the Kingdom, ensuring comprehensive nationwide customer support and reinforcing Sinoboom’s brand presence in the market.

Commenting on the appointment, Mr. Alistair Palacioglu, VP & General Manager – Sinoboom MEA, said:

“Al Marwan has proven to be a very strong partner for Sinoboom. Their focus on customer-centric solutions—particularly in after-sales support, rapid response, and scalable service teams—aligns perfectly with our expectations and the standards our customers deserve. We are proud to have Al Marwan representing Sinoboom in the Kingdom of Saudi Arabia.”

This expansion comes at a time of significant transformation in Saudi Arabia, where large-scale infrastructure, industrial, and development projects continue to drive growing demand for reliable and efficient access equipment.

The appointment of Al Marwan Machinery as Sinoboom’s exclusive dealer in Saudi Arabia represents a key step in enhancing regional access to high-quality aerial work platforms, while ensuring improved product availability, service readiness, and operational support. Sinoboom remains firmly committed to long-term investment and sustainable growth across the Middle East.

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