OEM Leaders In The Middle East & Africa

The OEM Leaders in the Middle East and Africa category of the Plant & Equipment Buyers’ Favorite Awards 2025 honors companies that showed consistent market strength, product innovation, and ongoing buyer participation throughout the year. The list below, which is based on verifiable interactions in the Plant & Equipment marketplace, includes buyers from Saudi Arabia, the United Arab Emirates, Iraq, Egypt, South Africa, and a number of other markets that are booming. In 2025, these OEMs grew their businesses by launching new products, taking on huge projects, exhibiting at global events, and growing their distribution networks. Their choice shows buyers trust companies that help infrastructure, transportation, energy, and industrial development in many different scenarios.

Bobcat

Since 1958, Bobcat has been empowering people to accomplish more. For the Middle East and Africa, Bobcat has regional headquarters in Dubai, covering sales and aftermarket services, through which the company manages an unrivalled group of around 60 independent dealers and distributors covering the region.

“In the region, Bobcat offers extensive lineups of compact machinery (including skid steer loaders, excavators, telehandlers, backhoe loaders, track loaders, mowers, and turf machinery), portable power products (including compressors, generators and lighting towers) and material handling equipment (including forklifts and warehouse solutions), plus a broad range of attachments, parts and services,” said Gaby Rhayem, Regional Director for Middle East and Africa (MEA), Turkey and CIS at Bobcat.

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Cummins Arabia FZCO

Cummins Arabia FZCO debuted its Destination Zero Showcase at its Al Quoz facility in Dubai, establishing a one-of-a-kind regional hub dedicated to greener and smarter energy solutions. The initiative delivers innovative technology to help clients cut emissions while also supporting the UAE’s Net Zero 2050 vision. Cummins’ most recent developments in sustainable power are highlighted, including the introduction of Battery Energy Storage Systems, DATUMX digital solutions, and the RECD platform. The Destination Zero Showcase is now open to customers, giving businesses a hands-on opportunity to learn about future-ready energy solutions and pathways to lower-carbon operations.

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FABO Company

In 2025, FABO Company strengthened its regional visibility through participation at bauma Munich, where it showcased its crushing, screening, and concrete plant solutions to an international audience. A major milestone followed with the installation and commissioning of a one thousand tonne per hour crushing and screening plant for the NEOM development in Saudi Arabia, supporting the Kingdom’s Vision 2030 programme. The project demonstrated FABO’s capability to deliver high-capacity solutions for complex infrastructure requirements. This achievement further enhanced the company’s standing among contractors involved in large scale developments.

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Goldhofer

Goldhofer’s heavy transport solutions continued to see strong demand in 2025, supporting large scale infrastructure, industrial, and energy projects across the region. The company’s specialised equipment remained essential for operations requiring high load capacity and precise transport control. Goldhofer’s engineering expertise and strong focus on operational safety were key factors behind its sustained adoption. Close collaboration with regional partners ensured ongoing visibility across major project corridors.

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JSC Co. Limited

JSC Co. Ltd. strengthened its global profile in 2025 through its participation at bauma Munich, where it showcased its hydraulic breakers and specialised equipment. In the United Arab Emirates, the company further reinforced its market presence through its partnership with Al Marwan, the exclusive distributor of JSC hydraulic breakers. This collaboration improved access to JSC solutions for construction and demolition projects across the country.

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Lintec & Linnhoff Holdings Pte. Ltd.

In 2025, Lintec & Linnhoff Holdings Pte. Ltd. continued to strengthen its presence across the Middle East by supplying advanced batching solutions for industrial and infrastructure developments. Among its regional activity, the company delivered a UCP120 concrete batching plant for a major petrochemical storage project in Saudi Arabia’s Eastern Province, supplied through its official distributor Medco. Alongside this deployment, Lintec and Linnhoff maintained strong engagement with contractors and developers seeking reliable, high performance batching systems for long term operations.

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Hitachi Construction Machinery Middle East Corporation

In 2025, Hitachi Construction Machinery Middle East Corp. introduced the BX100 Backhoe Loader as part of its latest product rollout in the region. The machine was developed to meet the demands of infrastructure, utility, and urban construction projects, with a strong emphasis on efficiency and operator comfort. Hitachi’s presence in the UAE was further strengthened through the delivery of multiple ZX170W-5A wheeled excavators to Gulf Contractors Company, facilitated by authorised distributor Middle East Crane. Together, these developments reflected Hitachi’s continued focus on product innovation and strong regional partnerships.

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IVECO

In 2025, IVECO experienced a landmark year strengthening the brand’s position in the global commercial vehicle market. In the United Arab Emirates, IVECO partnered with Saeed Mohammed Al Ghandi and Sons to deliver a significant number of IVECO T-Way and Eurocargo vehicles to the Ras Al Khaimah Public Services Department. The brand also expanded its presence in Iraq through the supply of Eurocargo vehicles to the Directorate of Civil Defense for nationwide operations. Together, these milestones highlighted IVECO’s growing role in public service and infrastructure fleets across the region.

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MB Crusher

MB Crusher introduced new demolition capabilities in 2025 with the unveiling of the MB-P and MB-PT pulverizers at bauma Munich. Designed for compatibility with excavators, backhoe loaders, and skid steers commonly used across regional job sites, the new models featured an improved power to weight ratio for efficient operation. The launch generated strong interest from contractors and equipment buyers across the Middle East and Africa, where demand continues to grow for versatile attachment-based solutions. This momentum translated into increased adoption across construction and demolition projects throughout the year, reinforcing MB Crusher’s position in the region.

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XCMG

In 2025, XCMG demonstrated its global reach through several high-profile project deployments across the Middle East and Africa. In Kuwait, Gulf Trading Group delivered six XCMG truck mounted cranes to Naser M Al Baddah and Partner Co., supporting heavy lifting and logistics operations. The Chinese OEM also supplied mining trucks to the Simandou iron ore project in Guinea, one of the largest undeveloped deposits in West Africa. In Saudi Arabia, XCMG achieved a major engineering milestone when its four thousand tonne crawler crane completed a critical lift at the Amiral petrochemical project in Jubail.

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